diff --git a/packages/game-engine/src/systems/market/consumerTierSystem.ts b/packages/game-engine/src/systems/market/consumerTierSystem.ts
index 0d0719a..ac6d8e3 100644
--- a/packages/game-engine/src/systems/market/consumerTierSystem.ts
+++ b/packages/game-engine/src/systems/market/consumerTierSystem.ts
@@ -108,20 +108,6 @@ export function processConsumerTiers(
     tier.conversionRateFromBelow = convRate;
   }
 
-  // --- Revenue & token demand ---
-  let totalUsers = 0;
-  let subscriptionRevenue = 0;
-  let totalTokenDemand = 0;
-
-  for (const id of CONSUMER_TIER_ORDER) {
-    const tier = updated.tiers[id];
-    totalUsers += tier.userCount;
-    subscriptionRevenue += tier.userCount * (tier.config.price / 86400);
-    totalTokenDemand += tier.userCount * CONSUMER_TOKENS_PER_SUBSCRIBER;
-  }
-
-  updated.totalUsers = totalUsers;
-
   // --- Serving penalties & serving-based extra churn ---
   const paidDemand = consumerPaidMetrics.demandTokens;
   const freeDemand = consumerFreeMetrics.demandTokens;
@@ -235,6 +221,19 @@ export function processConsumerTiers(
     tier.userCount = Math.max(0, tier.userCount - churned);
   }
 
+  // --- Revenue & token demand (after all churn — cancelled users don't pay) ---
+  let totalUsers = 0;
+  let subscriptionRevenue = 0;
+  let totalTokenDemand = 0;
+
+  for (const id of CONSUMER_TIER_ORDER) {
+    const tier = updated.tiers[id];
+    totalUsers += tier.userCount;
+    subscriptionRevenue += tier.userCount * (tier.config.price / 86400);
+    totalTokenDemand += tier.userCount * CONSUMER_TOKENS_PER_SUBSCRIBER;
+  }
+
+  updated.totalUsers = totalUsers;
   updated.viralCoefficient = modelQuality > 0.5 ? 1 + (modelQuality - 0.5) * 2 : 0;
 
   return {
diff --git a/packages/shared/src/constants/gameBalance.ts b/packages/shared/src/constants/gameBalance.ts
index 984c5a4..ed4e114 100644
--- a/packages/shared/src/constants/gameBalance.ts
+++ b/packages/shared/src/constants/gameBalance.ts
@@ -886,7 +886,7 @@ export const PERCEIVED_VALUE_REPUTATION_RANGE = { min: 0.5, max: 1.0 };
 export const PRICE_ELASTICITY_STEEPNESS = 3.0;
 export const PRICE_SATISFACTION_WEIGHT = 0.3;
 export const PRICE_CHURN_EXPONENT = 1.5;
-export const PRICE_CHURN_MAX_MULTIPLIER = 10.0;
+export const PRICE_CHURN_MAX_MULTIPLIER = 1000.0;
 
 // --- API Tier Defaults ---